Post by account_disabled on Mar 7, 2024 6:24:57 GMT
Furthermore, as we have seen, having multiple payment systems, the logos of multiple credit cards and badges like that of Paypal, convey a sense of seriousness and reliability. 22. Manage abandoned carts The abandoned cart is often a gold mine. In the United States they calculated that ecommerce users have left more than 4 billion dollars in their carts. There are several ways to recover these purchases even if you don't have the contact. Obviously with the email address it's the easiest thing. For example, Mailchimp has a native system for sending reminders to users who have not completed the purchase. The most used system in case you don't have contact is to retarget these users on Facebook or with Google Ads. In fact, 78% of users who retrieve their cart do so in the first 12 hours but not everyone is necessarily that quick. 23.
Take care of the purchase confirmation page Many Denmark Telegram Number Data things, as we have seen, can go wrong in the purchasing process. It is important to take care of every detail, including the page where the purchase is confirmed. This page must make the user understand that everything went well and communicate what the next steps will be. Furthermore, the user must also receive an email in which he can have a summary of the purchase and the information he needs to understand how to proceed. Plus, the purchase confirmation page is also a page where you can promote other products or services and invite the user to consider other offers they hadn't previously noticed. Conclusions: how to increase your ecommerce conversions You have just read a roundup of actions you can take immediately to increase conversions. In order to transform these recommendations into results, focus on one or two of these points at a time and measure the effects. I will never tire of repeating that if you want to improve something you must first of all put yourself in a position to measure and monitor it. This means that if you make registration mandatory to complete a purchase you risk losing all those users who do not look favorably on this operation. You also don't have to be afraid of losing contact with that customer. If you have done a good job and offered a good experience and a good product it is very likely that that user will come back to you. So, if you didn't get the registration on the first purchase you could get it on the second and in any case you can get in touch with that user in other ways (such as by calling them on the phone).
As mentioned previously you must not only focus on sales but on increasing conversions of all types that you can have on your site. 20. Avoid hidden costs for your customers by all means Realizing an unforeseen cost at the time of payment is a bad surprise for a customer. In fact, it can be perceived as a deception and immediately fuel doubts or resistance, which are the worst enemy if you want to increase conversions. Let us always remember that users are basically particularly skeptical about purchases and in particular about online purchases. This is why brands can be worth so much, because they have managed to create trust in the consumer. But every mistake that damages the relationship of trust can be costly, so maximum transparency and no bad surprises for your customers. 21. Try to offer as many payment systems as possible Everyone has their own preferences when it comes to payment and they are often poorly justified. Asking different people whether they prefer to pay with PayPal or directly with a credit card, we will get the most varied answers, even more so if we ask them why. There are many who prefer to use the good old bank transfer and others who want to pay on delivery. In short, ideally you should be able to please everyone to maximize the chances of selling.
Take care of the purchase confirmation page Many Denmark Telegram Number Data things, as we have seen, can go wrong in the purchasing process. It is important to take care of every detail, including the page where the purchase is confirmed. This page must make the user understand that everything went well and communicate what the next steps will be. Furthermore, the user must also receive an email in which he can have a summary of the purchase and the information he needs to understand how to proceed. Plus, the purchase confirmation page is also a page where you can promote other products or services and invite the user to consider other offers they hadn't previously noticed. Conclusions: how to increase your ecommerce conversions You have just read a roundup of actions you can take immediately to increase conversions. In order to transform these recommendations into results, focus on one or two of these points at a time and measure the effects. I will never tire of repeating that if you want to improve something you must first of all put yourself in a position to measure and monitor it. This means that if you make registration mandatory to complete a purchase you risk losing all those users who do not look favorably on this operation. You also don't have to be afraid of losing contact with that customer. If you have done a good job and offered a good experience and a good product it is very likely that that user will come back to you. So, if you didn't get the registration on the first purchase you could get it on the second and in any case you can get in touch with that user in other ways (such as by calling them on the phone).
As mentioned previously you must not only focus on sales but on increasing conversions of all types that you can have on your site. 20. Avoid hidden costs for your customers by all means Realizing an unforeseen cost at the time of payment is a bad surprise for a customer. In fact, it can be perceived as a deception and immediately fuel doubts or resistance, which are the worst enemy if you want to increase conversions. Let us always remember that users are basically particularly skeptical about purchases and in particular about online purchases. This is why brands can be worth so much, because they have managed to create trust in the consumer. But every mistake that damages the relationship of trust can be costly, so maximum transparency and no bad surprises for your customers. 21. Try to offer as many payment systems as possible Everyone has their own preferences when it comes to payment and they are often poorly justified. Asking different people whether they prefer to pay with PayPal or directly with a credit card, we will get the most varied answers, even more so if we ask them why. There are many who prefer to use the good old bank transfer and others who want to pay on delivery. In short, ideally you should be able to please everyone to maximize the chances of selling.
